Design in service of a donation

The Read Loud campaign paired iHeartMedia's reach with the Dollar General Literacy Foundation's mission. The page's job was single-minded: convert campaign attention — driven by on-air mentions, social, and email marketing — into completed donations.

Pages with one job get judged by one number. That clarity shaped every choice below.

Co-branding is a negotiation: iHeart's system and the Foundation's identity both had to be present without either swallowing the page — and both had to defer to the mission itself. In practice the balance leaned toward iHeartMedia as the lead, but the palette stayed deliberately neutral — colors that belonged to neither brand outright — so the page read as a shared cause rather than one partner's ad with the other bolted on.

The page was structured for a single descent: emotional case, credibility, ask. There was no embedded donation form — the ask resolved to a direct link out to the program information, keeping the page itself focused on motivation and handing off cleanly rather than trying to process the gift in place.

The campaign raised funds and drove real traffic — and both the client and the agency loved the result. For a co-branded cause page whose whole job is turning attention into action, that's the reception that matters.